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Articles

  • New Content Strategies: Fast, Iterative, Engaging

    In the current digital landscape, marketing is all about responding to customer expectations - and these expectations are shifting. Marketers are moving away from traditional tactics and focusing on real-time, “always-on” strategies that engage consumers...

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  • Conversational Commerce and the Rise of the Chatbot

    What is conversational commerce? For many, it is merely a phrase, sometimes said in the same breath as “voice first banking,” perhaps with murmurs of “chatbots,” and “novelty.” In the end, many experts in the industry...

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  • Reimagining Marketing with Personalization

    Do you have a plan for data-driven marketing? If the answer’s yes, then at the very bottom of that plan, in big, bold lettering, should be the word “personalization.” 

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  • Enriching the Employee Experience with Branding and Purpose

    More than ever, HR professionals are focusing on improving the employee experience, which ultimately impacts recruiting and retaining talent. In recent years experts have increasingly reinforced branding and purpose as the top areas to...

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  • A New Generation of Compensation Practices

    One of the top trends that experts in the compensation field have identified for 2017 is dealing with multi-generational workforces. Alongside baby boomers and generation X, millennials continue moving into managerial roles and the oldest of generation Z are finally trickling into the workforce. Companies are grappling with....

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  • The Human Element of Cyber Security

    It’s no surprise that financial institutions continue to view cyber security as one of the top priorities in 2017. The number of lurking threats to security continue to mount, and cyber criminals are...

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